How to refine your blogging.
We all have questions about our businesses that we could answer. And it’s tough to make time to answer them in writing on our websites, it’s true whether we’re just starting out or have been in business for years. But finding the answers can be difficult. Here are some great sources to help you get the answers you need about your business.
We'll discuss, sources to research about yourself
Where can you find the best questions to ask, and answer, about your business?
Writing good content is one of the best ways to help your business grow, and it can be difficult to know what good content ideas are. This is especially true when you’re trying to do SEO (Search Engine Optimization) yourself!
Asking and answering good questions about your business can be an effective way to come up with content ideas and learn more about what makes your business unique.
Where do you find “good” questions about your industry?
Doing some research on the topics related to your business, such as looking for industry news or customer feedback can help you come up with good questions that will create interesting and engaging content for customers. With some dedication and a good eye for good topics, asking and answering relevant questions about your business can help you create good content ideas in no time.
Here are some great sources to help you get started:
Writing doesn’t have to be a struggle. When you don’t know where to start,
Quora can be a great source of inspiration and motivation. What we love about this site, it’s an open forum for Q&A, you’ll find some wild questions here, but you have an opportunity to try out your answers in a different area, and you can take what you’ve written and expand on your own website.
Search Console can help you uncover any questions customers are asking Google directly, and a little more importantly, how Google views your content and your site. Where do you rank, and what information Google finds important from what you’ve written.
Search console is a powerful SEO tool, and if you’ve not taken a look in a while, get back there! Roll up your sleeves, I can tell you’re a DIYer, find out how Google looks to your site and where it’s sharing you.
Analytics – the data in your own website analytics can be the insights you need to create interesting content.
Look, Search Console is one side of the coin, when people find your site, you have power data to show where someone goes to look at what you’ve said, where do they click, and how much time they are spending on your site.
Not unlike taking time to do work on your vehicles, you need to see what might be broken on your site, fix the path, redirect issues, or pick up lost opportunity. Look at page paths, and see what people are clicking.
Don’t forget to capture conversations you have with customers too – these can unearth incredible stories that you wouldn’t otherwise find!
What do you tend to say when discussing hot topics in your industry with someone outside of the influence of your day to day?
Where do you find excitement from an outsider. What questions are being asked? Where do you take time to stop and really clarify a point?
These are all important cues that you should write something about it.
All these sources are sure to get your creative juices flowing and jumpstart your writing process.
Some more places to find some answers
SBA is a great resource
If you work directly with business owners, don’t forget the tools that you access to right from the start.
Things like the Small Business Administration’s website is the perfect place to find answers to any of your questions. Their FAQ section is overflowing with key insights and pertinent information that serve as a great starting point for small business owners who don’t have a clear understanding of what their business needs. And it’s taken from a great point of view, “I’m new at this, where do I start”
Even if you’re not sure what questions you need to ask, you won’t have trouble finding the answers at this one-stop shop for everything small business related – no writer’s block for you any time soon!
Industry forums
Stuck for ideas?
Look to industry forums, from both points of view. Are there specific websites or blogging sites that talk about your industry and are specific and detailed about what you focus on?
Great! Use that to find out what’s trending from your peers.
Look for consumer facing websites as well. (Believe me I know it can be a pain to read through some of these, that being said) These sites that focus on a consumer point of view can be helpful to share why someone may be looking for an experts opinion.
By reading what others are saying from both an industry-specific and consumer point of view, it can provide plenty of inspiration for how to write content that not only engages readers but also helps improve your SEO ranking results.
As an experienced industry leader, you know plenty about the services your business offers and how you go about providing them in the best way possible. Learning how to phrase content so that it appeals to a wider audience is the key to success when it comes to your own web SEO.
Now you've done the research, time to write
We’re focusing on not only motivation to write, but writing content that stands out, which can be a challenge. Your focus needs to be on developing new perspectives and creating an organized piece that wins traffic. However, once you have located some great questions to answer the key is to take what you have and create unique material that will make search engines want to share your site over old and dusty information out on the web. This is your chance! Make something that is different, more coherent, a better summation….you need to be better.
Through this considered approach, potential customers and clients will see that you know what you’re discussing as well as giving your SEO an edge. Though it may be information already known to many, if crafted correctly there are boundless opportunities for success.
Great SEO content is around the corner
Writing about yourself, especially when you don’t have a specific topic or subject in mind can be daunting. But with the right resources and a bit of determination it’s possible to create thoughtful and informative content for any purpose – whether it be for SEO, inquisitive customers, or even just for self discovery.
If you're going to DIY your SEO
Just remember, nothing is actually new.
What there is opportunity for, is information written in a new context from a different perspective, with more detail or a different journey.
Once enough questions have been collected from reliable sources, take time to answer them thoughtfully and completely. Take time to organize information in a unique format; use new perspectives or combine data in ways your competition cannot match. When creating content with an aim of beating out competitors, it’s essential that readers are engaged, this will improve your SEO rankings.
There are numerous opportunities for success.
In the end, crafting content about yourself doesn’t have to feel like an uphill battle – enjoy the process by taking breaks when necessary and remain motivated throughout!
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