Author: Heather Kleinman

September 12, 2022
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Moved My Website Ranking Down Now What? https://digitalbyserenity.com/wp-content/uploads/2022/09/Google-Core-Updates.mp4        Google periodically drops core updates. So what does this mean for you? Hopefully, these updates will do nothing to your rankings. If they do affect you … well you might want to work on your site a bit. But what changes will help you the most? To answer, I’m going to start by telling you a story. You might have heard this story before but, bear with me, I have...

January 25, 2022
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This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up.   It may be a useful place to start by exploring where Google gets its data in the first place. Google is constantly analyzing user searches to get them to the right place. However, it doesn’t just take one person’s search results;...

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