You’ve worked hard on your business and probably have something to say about it. From website content to emails, social media posts, and advertising, all your hard work is expressed in the words you put down. You can empower yourself as an owner, and choose the words that make all the difference in how your business is perceived. Are you looking to find success online and in content-based outreach in 2023? If so, then it's time to add copywriting to your...
Through the New Year, everyone seemed to be buzzing about AI and the future of technology in business, specifically in the digital marketing space. With the recent ease of access (free!) to AI chat bots, the future seems bright for machine learning and your daily life. One of the big selling points for AI is content creation. Can you have AI write content for your website? Will the AI replace content creators? These are great question, and the answer is...
You've probably heard of affiliate marketing before, but you may not be sure what it is or if it's something that would be beneficial for your business. In simple terms, affiliate marketing is a way for other individuals or businesses to earn commission by promoting your products or services. It is a performance-based marketing strategy in which you pay these “affiliates” for each customer that they bring in. Examples of Affiliate Marketing One of the most common examples of affiliate marketing is...
What is the google screened badge? When you search for certain businesses on Google, a select few appear at the top of the page bearing a little green check mark and the words “Google Screened.” Google debuted this badge in September 2019 as a means of verifying and endorsing certain types of local business. It is earned through a rigorous screening process and paired with Local Services Ads to further boost rankings in local search results. Does Google Screened Certification Cost Money? While the...
What is Website Architecture?The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO. In general, good site architecture means good...
Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called tripod.com. It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in an entirely new page, significantly interrupting browsing and forcing users to interact with irrelevant goods and services. Today, we are more familiar with a less-interruptive version called the “lightbox” or “modal” popup. This is a small box...
What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There are several reasons why a company might choose to outsource its marketing as opposed to having someone on staff or “in house.†Pros of Outsourced Marketing A Cost-Effective Way to Build Your Marketing Foundation Outsourcing your marketing to an...
Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a great way to drive organic traffic to your page. I’ll give you an example. I was ghostwriting a blog about upscale nightclubs in Dallas. I did a Google search of the particular venue I was researching and...
What Are Backlinks and Why Are They Important?When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. External links are also known as “backlinks.†Each time you link to another webpage, you give that site a backlink. By the same token, when another website links to your content, you have received a backlink. Below,...
What is the Most Important Feature of a Website? This is obviously not a straightforward question...
