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What is Semantic SEO, and Why Should You Be Doing It?

Traditional SEO content structure has typically involved targeting key words and phrases. While this continues to be a reasonable strategy, site owners should be aware of another type of SEO that will become increasingly important in the near future: semantic SEO. The word “semantic” is

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How To Add Copywriting To Your Skill Set For 2023

  How can you improve your copywriting skills?   Here are a few tips: 1. Keep it simple: Don’t use jargon or the technical language your reader may not understand. 2. Make it personal: Use “you” and “your” to speak directly to the reader and

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I Swear We Are Human. AI, SEO and You.

Through the New Year, everyone seemed to be buzzing about AI and the future of technology in business, specifically in the digital marketing space. With the recent ease of access (free!) to AI chat bots, the future seems bright for machine learning and your daily

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Is Affiliate Marketing Worth It?

You’ve probably heard of affiliate marketing before, but you may not be sure what it is or if it’s something that would be beneficial for your business. In simple terms, affiliate marketing is a way for other individuals or businesses to earn commission by promoting

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Is the Google Screened Badge Worth It?

What is the google screened badge? When you search for certain businesses on Google, a select few appear at the top of the page bearing a little green check mark and the words “Google Screened.”  Google debuted this badge in September 2019 as a means

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How To Improve Your Site Architecture

What is Website Architecture? The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in

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Pop-Up Ads: Effective or Just Annoying?

Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in

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What Is Outsourced Marketing, and Should You Be Using It?

What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There

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Easy Ways to Optimize Your Images for Google

Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a

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What Are Backlinks and Why Are They Important?

What Are Backlinks and Why Are They Important? When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. 

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