Author: Lindsay

October 5, 2021
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SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility?  Actually, the answer is ‘no.” Over-optimization can apply to many tactics, but let’s...

August 24, 2021
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.While there is no quick-fix or “magic pill” to make you stand out, there are some tried-and-true techniques that you should implement if you want to a) drive more traffic to your site; and b) ensure that this traffic is an audience that will actually buy something from you....

August 18, 2021
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Tips for running a successful business promotion Many small businesses might be apprehensive about offering goods or services at a discounted rate for fear of negative financial impact. When done correctly, however, running a promotion can be a great way to boost sales, drive new business, move inventory, or reward loyal customers. The key is to find the right time and the right kind of promotion. What Is Your Goal With the Promotion?First, you will need to decide the purpose of your...

August 11, 2021
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When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

August 4, 2021
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BEST SUBTLE MOVIE PRODUCT PLACEMENTS We’ve all heard of and experienced product placement on TV and in film. Sometimes it’s subtle, and other times it feels like someone is shouting at you with a bullhorn to go buy an Audi. In this respect, we find that SEO and product placement are similar. Content, for example, can be optimized to incorporate keywords and phrases in a subtle way, or it can be stuffed to the gills with every variation possible. While blatant product...

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