The Serenity Blog

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Easy Ways to Optimize Your Images for Google

Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a

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What Are Backlinks and Why Are They Important?

What Are Backlinks and Why Are They Important? When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. 

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What Is the Most Important Feature of a Website?

What is the Most Important Feature of a Website? This is obviously not a straightforward question…or is it? Assuming you have designed a great-looking, helpful, and easy-to-use website that has zero  mobile usability errors, no distracting ads, no security issues, and amazing content, there is

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Understanding Facebook’s Metaverse

Understanding Facebook’s Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term

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7 Common SEO Myths You Should Stop Worrying About

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because

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SEO Strategies to Avoid in 2021

SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can

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