Marketing

You’ve worked hard on your business and probably have something to say about it. From website content to emails, social media posts, and advertising, all your hard work is expressed in the words you put down.  You can empower yourself as an owner, and choose the words that make all the difference in how your business is perceived.  Are you looking to find success online and in content-based outreach in 2023? If so, then it's time to add copywriting to your...

You've probably heard of affiliate marketing before, but you may not be sure what it is or if it's something that would be beneficial for your business. In simple terms, affiliate marketing is a way for other individuals or businesses to earn commission by promoting your products or services. It is a performance-based marketing strategy in which you pay these “affiliates” for each customer that they bring in.  Examples of Affiliate Marketing One of the most common examples of affiliate marketing is...

Understanding Facebook's Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term “metaverse” was first used by science fiction author Neal Stephenson in his novel “Snow Crash,” where he also coined the phrase “virtual reality.” In Stephenson’s book, the metaverse represents a 3D virtual space where individuals interact with...

Tips for running a successful business promotion Many small businesses might be apprehensive about offering goods or services at a discounted rate for fear of negative financial impact. When done correctly, however, running a promotion can be a great way to boost sales, drive new business, move inventory, or reward loyal customers. The key is to find the right time and the right kind of promotion. What Is Your Goal With the Promotion?First, you will need to decide the purpose of your...

When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations. This heavy reliance on technology means a digital strategy is more important than ever. In a post-pandemic world, a few key steps can help you stay competitive. Go Completely Online If you haven’t already done so, move most...

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