SEO

September 25, 2023
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Changes to LinkedIn can be better for your SEO in the Long term! LinkedIn recently announced changes to its algorithm, meaning the way in which it will prioritize posts on your feed. Let’s discuss the changes and how you can create posts that mesh with the new guidelines. So, What Changed? Apparently, LinkedIn surveyed frequent  users and asked what they liked the most, and what they liked the least. Unsurprisingly, unhelpful  or irrelevant posts, like poorly disguised boasting or inspirational quotes,  were the least...

January 12, 2023
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You’ve worked hard on your business and probably have something to say about it. From website content to emails, social media posts, and advertising, all your hard work is expressed in the words you put down.  You can empower yourself as an owner, and choose the words that make all the difference in how your business is perceived.  Are you looking to find success online and in content-based outreach in 2023? If so, then it's time to add copywriting to your...

November 29, 2022
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You've probably heard of affiliate marketing before, but you may not be sure what it is or if it's something that would be beneficial for your business. In simple terms, affiliate marketing is a way for other individuals or businesses to earn commission by promoting your products or services. It is a performance-based marketing strategy in which you pay these “affiliates” for each customer that they bring in.  Examples of Affiliate Marketing One of the most common examples of affiliate marketing is...

October 31, 2022
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Talking Tactics Today - Backlinks - What A Great Way To Build Your Website Traffic! If you want to improve your website's SEO ranking, you'll want a full strategy that helps your site rank well. One of those great tactics a firm like ours will leverage is a focus building backlinks. (if you're looking for some tips and tricks to help your site, check out our thoughts here!) First question Backlinks as an SEO tactic, is it worth it? Backlinks are exactly as...

March 30, 2022
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What is Website Architecture?The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO. In general, good site architecture means good...

March 7, 2022
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Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called tripod.com. It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in an entirely new page, significantly interrupting browsing and forcing users to interact with irrelevant goods and services. Today, we are more familiar with a less-interruptive version called the “lightbox” or “modal” popup. This is a small box...

February 14, 2022
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What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There are several reasons why a company might choose to outsource its marketing as opposed to having someone on staff or “in house.”  Pros of Outsourced Marketing A Cost-Effective Way to Build Your Marketing Foundation Outsourcing your marketing to an...

January 25, 2022
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This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up.   It may be a useful place to start by exploring where Google gets its data in the first place. Google is constantly analyzing user searches to get them to the right place. However, it doesn’t just take one person’s search results;...

December 21, 2021
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What Are Backlinks and Why Are They Important?When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. External links are also known as “backlinks.” Each time you link to another webpage, you give that site a backlink. By the same token, when another website links to your content, you have received a backlink. Below,...

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