SEO

Talking Tactics Today - Backlinks - What A Great Way To Build Your Website Traffic! If you want to improve your website's SEO ranking, you'll want a full strategy that helps your site rank well. One of those great tactics a firm like ours will leverage is a focus building backlinks. (if you're looking for some tips and tricks to help your site, check out our thoughts here!) First question Backlinks as an SEO tactic, is it worth it? Backlinks are exactly as...

What is Website Architecture?The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO. In general, good site architecture means good...

Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called tripod.com. It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in an entirely new page, significantly interrupting browsing and forcing users to interact with irrelevant goods and services. Today, we are more familiar with a less-interruptive version called the “lightbox” or “modal” popup. This is a small box...

What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There are several reasons why a company might choose to outsource its marketing as opposed to having someone on staff or “in house.”  Pros of Outsourced Marketing A Cost-Effective Way to Build Your Marketing Foundation Outsourcing your marketing to an...

This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up.   It may be a useful place to start by exploring where Google gets its data in the first place. Google is constantly analyzing user searches to get them to the right place. However, it doesn’t just take one person’s search results;...

What Are Backlinks and Why Are They Important?When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. External links are also known as “backlinks.” Each time you link to another webpage, you give that site a backlink. By the same token, when another website links to your content, you have received a backlink. Below,...

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake.  There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...

SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility?  Actually, the answer is ‘no.” Over-optimization can apply to many tactics, but let’s...

When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

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