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Category: SEO

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How To Improve Your Site Architecture

What is Website Architecture? The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in

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Pop-Up Ads: Effective or Just Annoying?

Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called tripod.com. It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in

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What Is Outsourced Marketing, and Should You Be Using It?

What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There

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How to Rank Higher on Google (3 Easy Steps)

This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up.   It may be a useful

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What Are Backlinks and Why Are They Important?

What Are Backlinks and Why Are They Important? When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. 

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What Is the Most Important Feature of a Website?

What is the Most Important Feature of a Website? This is obviously not a straightforward question…or is it? Assuming you have designed a great-looking, helpful, and easy-to-use website that has zero  mobile usability errors, no distracting ads, no security issues, and amazing content, there is

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7 Common SEO Myths You Should Stop Worrying About

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because

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SEO Strategies to Avoid in 2021

SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can

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5 GREAT REASONS TO CHOOSE A SMALLER MARKETING AGENCY

When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today’s plugged-in world. But how do you choose which agency is right for you? To start, there are three main

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4 Digital Marketing Strategies to Consider Post-COVID

4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations.

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