SEO

October 5, 2021
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SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility?  Actually, the answer is ‘no.” Over-optimization can apply to many tactics, but let’s...

August 11, 2021
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When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

August 3, 2021
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4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations. This heavy reliance on technology means a digital strategy is more important than ever. In a post-pandemic world, a few key steps can help you stay competitive. Go Completely Online If you haven’t already done so, move most...

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