Talking Tactics Today - Backlinks - What A Great Way To Build Your Website Traffic! If you want to improve your website's SEO ranking, you'll want a full strategy that helps your site rank well. One of those great tactics a firm like ours will leverage is a focus building backlinks. (if you're looking for some tips and tricks to help your site, check out our thoughts here!) First question Backlinks as an SEO tactic, is it worth it? Backlinks are exactly as...
This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up. It may be a useful place to start by exploring where Google gets its data in the first place. Google is constantly analyzing user searches to get them to the right place. However, it doesn’t just take one person’s search results;...
What Are Backlinks and Why Are They Important?When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. External links are also known as “backlinks.†Each time you link to another webpage, you give that site a backlink. By the same token, when another website links to your content, you have received a backlink. Below,...
What is the Most Important Feature of a Website? This is obviously not a straightforward question...
7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake. There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...
SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO. One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility? Actually, the answer is ‘no.†Over-optimization can apply to many tactics, but let’s...
Tips for running a successful business promotion Many small businesses might be apprehensive about offering goods or services at a discounted rate for fear of negative financial impact. When done correctly, however, running a promotion can be a great way to boost sales, drive new business, move inventory, or reward loyal customers. The key is to find the right time and the right kind of promotion. What Is Your Goal With the Promotion?First, you will need to decide the purpose of your...
4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations. This heavy reliance on technology means a digital strategy is more important than ever. In a post-pandemic world, a few key steps can help you stay competitive. Go Completely Online If you haven’t already done so, move most...