Category: General Updates

URL Slugs are good for your SEO

Are URL Slugs Important for SEO?

Today we are going to be talking about URL slugs and their role in your website’s SEO. First of all, what even is a “slug”? Well, we know that a URL is your site’s address. For example,  A slug is an added descriptor following

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Write Better Content for your site, Improve SEO

Tools to do SEO Topic Research

How To Refine Your Blogging We all have questions about our businesses that we could answer. And it’s tough to make time to answer them in writing on our websites, it’s true whether we’re just starting out or have been in business for years. But

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I Swear We Are Human. AI, SEO and You.

Through the New Year, everyone seemed to be buzzing about AI and the future of technology in business, specifically in the digital marketing space. With the recent ease of access (free!) to AI chat bots, the future seems bright for machine learning and your daily

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Your Motivation to Write in 2023

It’s a Great Time to Start Blogging for Your Business The New Year is upon us, and it’s time to start creating goals of growth in your business. At Serenity Digital, our hope is that we not only help you to understand what needs to

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Potemkin Village

Google Core Update

Moved My Website Ranking Down Now What?         Google periodically drops core updates. So what does this mean for you? Hopefully, these updates will do nothing to your rankings. If they do affect you … well you might want to work

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google screened badge

Is the Google Screened Badge Worth It?

What is the google screened badge? When you search for certain businesses on Google, a select few appear at the top of the page bearing a little green check mark and the words “Google Screened.”  Google debuted this badge in September 2019 as a means

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optimized image example

Easy Ways to Optimize Your Images for Google

Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a

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woman using virtual reality headset

Understanding Facebook’s Metaverse

Understanding Facebook’s Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term

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wooden blocks spelling "myths" with a plant in the background

7 Common SEO Myths You Should Stop Worrying About

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because

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