General Updates

Moved My Website Ranking Down Now What? https://digitalbyserenity.com/wp-content/uploads/2022/09/Google-Core-Updates.mp4        Google periodically drops core updates. So what does this mean for you? Hopefully, these updates will do nothing to your rankings. If they do affect you … well you might want to work on your site a bit. But what changes will help you the most? To answer, I’m going to start by telling you a story. You might have heard this story before but, bear with me, I have...

What is the google screened badge? When you search for certain businesses on Google, a select few appear at the top of the page bearing a little green check mark and the words “Google Screened.”  Google debuted this badge in September 2019 as a means of verifying and endorsing certain types of local business. It is earned through a rigorous screening process and paired with Local Services Ads to further boost rankings in local search results.  Does Google Screened Certification Cost Money? While the...

Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a great way to drive organic traffic to your page. I’ll give you an example. I was ghostwriting a blog about upscale nightclubs in Dallas. I did a Google search of the particular venue I was researching and...

Understanding Facebook's Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term “metaverse” was first used by science fiction author Neal Stephenson in his novel “Snow Crash,” where he also coined the phrase “virtual reality.” In Stephenson’s book, the metaverse represents a 3D virtual space where individuals interact with...

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake.  There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...

.While there is no quick-fix or “magic pill” to make you stand out, there are some tried-and-true techniques that you should implement if you want to a) drive more traffic to your site; and b) ensure that this traffic is an audience that will actually buy something from you....

BEST SUBTLE MOVIE PRODUCT PLACEMENTS We’ve all heard of and experienced product placement on TV and in film. Sometimes it’s subtle, and other times it feels like someone is shouting at you with a bullhorn to go buy an Audi. In this respect, we find that SEO and product placement are similar. Content, for example, can be optimized to incorporate keywords and phrases in a subtle way, or it can be stuffed to the gills with every variation possible. While blatant product...

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