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The Serenity Blog

Zombie Pages

Zombie Pages

Zombie Pages   Let’s talk about zombie pages: what are they, and what do you do with them?   Zombie pages are pages with few or no views. They may be indexed or non-indexed by Google bots. They’re called zombie pages because they are essentially

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Repurpose Content

How Can You Repurpose Content?

Repurpose Content Some weeks, a fresh post is just not in the cards. You’re stretched thin, don’t have any ideas, or just plain don’t want to. But you don’t want to drop the ball on your SEO, either, right? Is there anything you can do

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Semantic SEO graphic with young woman in yellow sweater looking inquisitive

What is Semantic SEO, and Why Should You Be Doing It?

Traditional SEO content structure has typically involved targeting key words and phrases. While this continues to be a reasonable strategy, site owners should be aware of another type of SEO that will become increasingly important in the near future: semantic SEO. The word “semantic” is

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URL Slugs are good for your SEO

Are URL Slugs Important for SEO?

Today we are going to be talking about URL slugs and their role in your website’s SEO. First of all, what even is a “slug”? Well, we know that a URL is your site’s address. For example, https://digitalbyserenity.com.  A slug is an added descriptor following

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LinkedIn Changed the Algorithm

Changes To LinkedIn Can Be Better For Your SEO In The Long Term   LinkedIn recently announced changes to its algorithm, meaning the way in which it will prioritize posts on your feed. Let’s discuss the changes and how you can create posts that mesh

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Write Better Content for your site, Improve SEO

Tools to do SEO Topic Research

How To Refine Your Blogging We all have questions about our businesses that we could answer. And it’s tough to make time to answer them in writing on our websites, it’s true whether we’re just starting out or have been in business for years. But

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Man taking five steps to better copywriting

How To Add Copywriting To Your Skill Set For 2023

  How can you improve your copywriting skills?   Here are a few tips: 1. Keep it simple: Don’t use jargon or the technical language your reader may not understand. 2. Make it personal: Use “you” and “your” to speak directly to the reader and

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I Swear We Are Human. AI, SEO and You.

Through the New Year, everyone seemed to be buzzing about AI and the future of technology in business, specifically in the digital marketing space. With the recent ease of access (free!) to AI chat bots, the future seems bright for machine learning and your daily

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