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September 25, 2023
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Changes to LinkedIn can be better for your SEO in the Long term! LinkedIn recently announced changes to its algorithm, meaning the way in which it will prioritize posts on your feed. Let’s discuss the changes and how you can create posts that mesh with the new guidelines. So, What Changed? Apparently, LinkedIn surveyed frequent  users and asked what they liked the most, and what they liked the least. Unsurprisingly, unhelpful  or irrelevant posts, like poorly disguised boasting or inspirational quotes,  were the least...

February 24, 2023
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How to refine your blogging. We all have questions about our businesses that we could answer. And it's tough to make time to answer them in writing on our websites, it's true whether we're just starting out or have been in business for years. But finding the answers can be difficult. Here are some great sources to help you get the answers you need about your business. We'll discuss, sources to research about yourself Where can you find the best questions to ask,...

January 12, 2023
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You’ve worked hard on your business and probably have something to say about it. From website content to emails, social media posts, and advertising, all your hard work is expressed in the words you put down.  You can empower yourself as an owner, and choose the words that make all the difference in how your business is perceived.  Are you looking to find success online and in content-based outreach in 2023? If so, then it's time to add copywriting to your...

January 3, 2023
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Through the New Year, everyone seemed to be buzzing about AI and the future of technology in business, specifically in the digital marketing space. With the recent ease of access (free!) to AI chat bots, the future seems bright for machine learning and your daily life. One of the big selling points for AI is content creation. Can you have AI write content for your website? Will the AI replace content creators? These are great question, and the answer is...

December 23, 2022
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It's a Great Time to Start Blogging for Your Business The New Year is upon us, and it's time to start creating goals of growth in your business. At Serenity Digital, our hope is that we not only help you to understand what needs to be done with your website you so can exceed your goals of grow, but to understand what is involved so you can take the reins and write a successful blog yourself.  Today, we hope that we're able...

November 29, 2022
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You've probably heard of affiliate marketing before, but you may not be sure what it is or if it's something that would be beneficial for your business. In simple terms, affiliate marketing is a way for other individuals or businesses to earn commission by promoting your products or services. It is a performance-based marketing strategy in which you pay these “affiliates” for each customer that they bring in.  Examples of Affiliate Marketing One of the most common examples of affiliate marketing is...

October 31, 2022
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Talking Tactics Today - Backlinks - What A Great Way To Build Your Website Traffic! If you want to improve your website's SEO ranking, you'll want a full strategy that helps your site rank well. One of those great tactics a firm like ours will leverage is a focus building backlinks. (if you're looking for some tips and tricks to help your site, check out our thoughts here!) First question Backlinks as an SEO tactic, is it worth it? Backlinks are exactly as...

September 12, 2022
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Moved My Website Ranking Down Now What? https://digitalbyserenity.com/wp-content/uploads/2022/09/Google-Core-Updates.mp4        Google periodically drops core updates. So what does this mean for you? Hopefully, these updates will do nothing to your rankings. If they do affect you … well you might want to work on your site a bit. But what changes will help you the most? To answer, I’m going to start by telling you a story. You might have heard this story before but, bear with me, I have...

April 18, 2022
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What is the google screened badge? When you search for certain businesses on Google, a select few appear at the top of the page bearing a little green check mark and the words “Google Screened.”  Google debuted this badge in September 2019 as a means of verifying and endorsing certain types of local business. It is earned through a rigorous screening process and paired with Local Services Ads to further boost rankings in local search results.  Does Google Screened Certification Cost Money? While the...

March 30, 2022
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What is Website Architecture?The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO. In general, good site architecture means good...

March 7, 2022
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Pop-Up Ads: Effective or Just Annoying? The notorious Pop-Up Ad made its first appearance in 1997 on a site called tripod.com. It was soon employed by thousands of sites, much to the chagrin of unsuspecting users. In its original iteration, pop-ups opened an ad in an entirely new page, significantly interrupting browsing and forcing users to interact with irrelevant goods and services. Today, we are more familiar with a less-interruptive version called the “lightbox” or “modal” popup. This is a small box...

February 14, 2022
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What is Outsourced Marketing, and Should You Be Using It? Outsourced marketing involves hiring an external agency (like us!) to manage your marketing strategies. Typically, this is a firm that is employed on a contract basis and is not directly affiliated with your business. There are several reasons why a company might choose to outsource its marketing as opposed to having someone on staff or “in house.”  Pros of Outsourced Marketing A Cost-Effective Way to Build Your Marketing Foundation Outsourcing your marketing to an...

January 25, 2022
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This is the million-dollar question. Google itself doesn’t even have a definitive answer. They are constantly changing their algorithm (a mathematical code computers use to display the most relevant results), and it can become increasingly overwhelming trying to keep up.   It may be a useful place to start by exploring where Google gets its data in the first place. Google is constantly analyzing user searches to get them to the right place. However, it doesn’t just take one person’s search results;...

January 13, 2022
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Easy Ways to Optimize Your Site’s Images for Google When it comes to Google, optimizing your images is just as important as optimizing your content. The Google image search results page is a fast and useful way to find visual information. It is also a great way to drive organic traffic to your page. I’ll give you an example. I was ghostwriting a blog about upscale nightclubs in Dallas. I did a Google search of the particular venue I was researching and...

December 21, 2021
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What Are Backlinks and Why Are They Important?When it comes to content on your website, there are two kinds of links: internal and external. Internal links connect users to content within your site, while external links bring them to content on a different site. External links are also known as “backlinks.” Each time you link to another webpage, you give that site a backlink. By the same token, when another website links to your content, you have received a backlink. Below,...

November 8, 2021
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Understanding Facebook's Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term “metaverse” was first used by science fiction author Neal Stephenson in his novel “Snow Crash,” where he also coined the phrase “virtual reality.” In Stephenson’s book, the metaverse represents a 3D virtual space where individuals interact with...

October 21, 2021
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7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake.  There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...

October 5, 2021
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SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility?  Actually, the answer is ‘no.” Over-optimization can apply to many tactics, but let’s...

August 24, 2021
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.While there is no quick-fix or “magic pill” to make you stand out, there are some tried-and-true techniques that you should implement if you want to a) drive more traffic to your site; and b) ensure that this traffic is an audience that will actually buy something from you....

August 18, 2021
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Tips for running a successful business promotion Many small businesses might be apprehensive about offering goods or services at a discounted rate for fear of negative financial impact. When done correctly, however, running a promotion can be a great way to boost sales, drive new business, move inventory, or reward loyal customers. The key is to find the right time and the right kind of promotion. What Is Your Goal With the Promotion?First, you will need to decide the purpose of your...

August 11, 2021
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When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

August 4, 2021
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BEST SUBTLE MOVIE PRODUCT PLACEMENTS We’ve all heard of and experienced product placement on TV and in film. Sometimes it’s subtle, and other times it feels like someone is shouting at you with a bullhorn to go buy an Audi. In this respect, we find that SEO and product placement are similar. Content, for example, can be optimized to incorporate keywords and phrases in a subtle way, or it can be stuffed to the gills with every variation possible. While blatant product...

August 3, 2021
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4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations. This heavy reliance on technology means a digital strategy is more important than ever. In a post-pandemic world, a few key steps can help you stay competitive. Go Completely Online If you haven’t already done so, move most...

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