Serenity Digital Podcast

About the show

The Serenity Digital Podcast – Peace of Mind Digital Marketing, Explained
A weekly podcast focusing on SEO and digital tactics, services, and best practices. Tips, tricks, and things you can do to empower your business today.
 
Serenity Digital is a digital marketing agency based in Omaha and Denver. We specialize in SEO using a combination of organic and paid strategies. Our main goal is to make the marketing process as easy and stress-free as possible for our clients. Creativity, honesty, and loyalty are our key values. Your success is our success, so let’s make this happen!
 

Meet The Hosts

John Reynolds

John is the co-founder and CEO of Serenity Digital. He has over 11 years of experience working in marketing, social media, and paid ads. He has worked for big-name companies like iHeartMedia and MBC Group.
 
As CEO of Serenity Digital, he deals with all types of businesses, from mom-and-pop shops to high-profile clients with worldwide locations. He tailors to each client’s needs.
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The Serenity Digital Podcast

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Changing your Domain?
Changing your Domain?
Every once in a while, a brand looks to revamp, or overhaul their image. What does it take to change your name, do...
00:16:38
November 22, 2023
Localized SEO
Localized SEO
A powerful way to market your business to locals in your area. A focus on your business profiles, talking about yo...
00:26:22
November 07, 2023
What's Important About Slugs
What's Important About Slugs
oh you mean slugs in your URL! Great question! Today on the podcast, Lindsay and John discuss something that is ...
00:22:16
October 30, 2023
LinkedIn New Algorithm
LinkedIn New Algorithm
Everyone talks about "the new" algorithm" when it comes out on every platform, what we especially l...
00:16:20
September 28, 2023
Transcripts for your Videos, Podcasts, and more...They Worth It?
Transcripts for your Videos, Podcasts, ...
This week on the Serenity Digital Podcast, Lindsay and John take a little time to stop down and discuss if having ...
00:14:39
September 15, 2023
Can AI Match Human Creativity?
Can AI Match Human Creativity?
This week, the Serenity Digital team dive into more context about how to leverage AI with the content of your site...
00:27:46
September 08, 2023
Shopping for SEO
Shopping for SEO
What to ask! What to know! Key buzzwords to watch for! Lindsay and John take time to talk about what's buzz...
00:25:33
August 24, 2023
A chat with an SEO Content Writer
A chat with an SEO Content Writer
Ok! If you're looking at a blank sheet of paper, and wondering "what's a great way to write a blog fo...
00:18:40
August 15, 2023
Digital Gatekeeping
Digital Gatekeeping
What You Should Ask For In Transparency and Results! This week, John and Chris open the gate and discuss what you...
00:25:48
August 01, 2023
The Podcast Podcast - Why Your Business Should Be In Audio
The Podcast Podcast - Why Your Business...
It's the podcast podcast! John and Chris delve into podcasting and its impact as a marketing tool. With the ex...
00:24:19
July 25, 2023
Automation And The Human Touch
Automation And The Human Touch
Is it worth your time to do your business and marketing tasks yourself? Emails, schedules, and customer service ca...
00:17:29
July 19, 2023
Is AI The Easy Button?
Is AI The Easy Button?
Huge trends of business owners using AI to create content, author social posts and do topic research. What are the...
00:19:23
July 11, 2023
Topic Research 101
Topic Research 101
Rank higher with these free tools and easy steps. This week John and Chris talk about the before. Before your new ...
00:18:35
July 05, 2023
E-Commerce Strategies: Boosting Online Sales And Conversion
E-Commerce Strategies: Boosting Online ...
On this week's podcast, John and Chris dive into the world of e-commerce and discuss proven strategies to help...
00:21:13
June 27, 2023
Data Dump - Analytics, KPIs, achievable goals, and all the conversations you need to be having
Data Dump - Analytics, KPIs, achievable...
Digital advertising offers lots of tactic options and lots of different results. Is your campaign meeting your goa...
00:23:06
June 20, 2023
Why Is Agency A 4 Letter Word?
Why Is Agency A 4 Letter Word?
Everyone needs a friend. A partner, a sidekick, a trusted advisor. A knowledgeable guide through the valley of Omn...
00:25:07
June 13, 2023
Data to Dollars - Using analytics to turn content into conversions
Data to Dollars - Using analytics to tu...
With all eyes on Google Analytics and the transition to GA4, website data is top of mind. Bragging rights for high...
00:23:44
May 30, 2023
Following Through - Marketing Consistency Leads To Success
Following Through - Marketing Consisten...
They say the first step is the hardest. One of the biggest challenges we see is step two and beyond. John Reynolds...
00:14:17
May 22, 2023
Unveiling the Attention Economy
Unveiling the Attention Economy
The attention what? The attention economy refers to attention becoming a valuable resource in the digital age, whe...
00:29:51
May 16, 2023
Why Are Marketers Demonized?
Why Are Marketers Demonized?
In this week's episode, John and Chris talk about the sometimes unfortunate negative perception business owner...
00:29:25
May 09, 2023
Pay Per Click Unpacked - Tips on how to do it yourself, and when management matters
Pay Per Click Unpacked - Tips on how to...
In this episode, John Reynolds and Chris Baur explore the world of PPC (pay-per-click) advertising and the pros an...
00:21:50
May 02, 2023
Your Content Creation Starter Pack - 5 Free Tools Explained
Your Content Creation Starter Pack - 5 ...
You are the best advocate for your business, and making great content is something you can do, with a little help....
00:16:25
April 25, 2023
Why You Can't (and shouldn't) Try And Game Google
Why You Can't (and shouldn't) Try And G...
Every marketer has told you the same old joke that goes like this, "If there was a silver bullet for marketin...
00:25:33
April 18, 2023
How Often Should I Post? Answers For Your Big Social Media Questions
How Often Should I Post? Answers For Yo...
One of the biggest questions we get is "How often should I post on social media for my business?" John R...
00:36:26
April 13, 2023
The Serenity Digital Podcast - GA4, Time to upgrade
The Serenity Digital Podcast - GA4, Tim...
Google has been encouraging and reminding us to update our Analytics to GA4, and July 1st is the day you need to b...
00:19:47
April 05, 2023
Get Intentinal With Your Branding - Visuals, Messaging and Voice
Get Intentinal With Your Branding - Vis...
You've been working hard on making sure your business is everything you've dreamed it would be. It's t...
00:17:56
March 28, 2023
SEO Spring Cleaning - 3 Ways To Be Ready For A Season Of Growth
SEO Spring Cleaning - 3 Ways To Be Read...
This week marks the beginning of Spring, which means getting in and doing some much-needed cleaning. Here, John an...
00:16:28
March 21, 2023
Making The Case: Law firms, websites and content creation
Making The Case: Law firms, websites an...
Serenity Digital has had success working with law firms with websites, SEO, and advertising.  This week John ...
00:27:33
March 14, 2023
What is a CMS? And how to pick this best one for you
What is a CMS? And how to pick this bes...
There are a lot of acronyms in the digital space.  At the root of all of them is your CMS.  There are lo...
00:27:39
March 09, 2023
Optimizing Your Marketing: What Happens In 90 Days
Optimizing Your Marketing: What Happens...
Almost every flight of digital marketing comes with a 90-day asterisk.  "Give us 90 days to compile data and ...
00:26:37
March 01, 2023
Create Your Own SEO Content - Tips And Tools You Can Use Today
Create Your Own SEO Content - Tips And ...
Serenity Digital owner John Reynolds and Director of Content and Brand Development Chris Baur are back and giving ...
00:14:05
February 21, 2023
The
The "Do" Episode
If only a sneaker company could come up with a motivating slogan to get people out to do things... This week John ...
00:22:39
February 14, 2023
Hits and Clicks - Understanding accountability in marketing
Hits and Clicks - Understanding account...
Every penny counts when it comes to your marketing budget, and you want to make sure you're getting everything fro...
00:19:05
February 08, 2023
5 DIY SEO Projects (you can do today!)
5 DIY SEO Projects (you can do today!)
Trying to improve your website, its search ranking, and its functionality can be a daunting task.   &nbs...
00:23:05
February 02, 2023
You Own Your Own Data (Unless You Don't)
You Own Your Own Data (Unless You Don't...
In this week's episode of the Serenity Digital Podcast, we dive into digital ownership.  Who owns your websit...
00:21:14
January 24, 2023
Your Marketing Playlist For 2023 - Avoiding SEO Pitfalls
Your Marketing Playlist For 2023 - Avoi...
You've worked hard at creating your business, do you trust its voice with someone else?  There are many tools...
00:19:08
January 17, 2023
Differentiators! What makes you stand out from the crowd?
Differentiators! What makes you stand o...
From the quality of your work to the ethics you hold, there are a number of different ways your business and brand...
00:20:34
January 11, 2023
I Swear We Are Human. AI, SEO and You.
I Swear We Are Human. AI, SEO and You.
Happy New Year from Serenity Digital.  Over the holidays we found ourselves having conversations about AI, &n...
00:32:48
January 03, 2023
How to start looking at your next marketing steps
How to start looking at your next marke...
With the New Year right around the corner,  it's a great time to look at what you are doing for marketing, an...
00:20:12
December 20, 2022
Your Domain Authority and You!
Your Domain Authority and You!
Building your domain authority leads to more organic site traffic, well structured information on your website, an...
00:21:35
December 14, 2022
The Why Of All The Things
The Why Of All The Things
This week John and Chris break down the why of everything.  Why market?  Why use digital marketing? &nbs...
00:22:54
December 06, 2022
Programmatic Advertising - How To Effectively Target Your Audience
Programmatic Advertising - How To Effec...
How many people have told you a story about people being served an ad online, and it was so specific they believed...
00:21:34
December 01, 2022
This is actually me! Business listings and online reviews, how search engines list and like you.
This is actually me! Business listings ...
In this episode we talk about business listings and reviews.  From all the information you need in your Googl...
00:16:29
November 15, 2022
Social Media And Your Business. The Why, The How, and The How Often
Social Media And Your Business. The Why...
Today John and Chris tackle Social Media for your business.  An incredibly powerful tool to market, learn the...
00:32:46
November 08, 2022
Make sure your business is fully utilizing it's web presence
Make sure your business is fully utiliz...
John and Chris dig into the www's of your business' website.  The cornerstone of your online presence, your w...
00:11:31
November 04, 2022
What is a backlink? Who makes backlinks? Why should I think about backlinks?
What is a backlink? Who makes backlinks...
In this episode, we talk about backlinks.  Helpful little pointers that tell search engines that you have a j...
00:22:00
October 25, 2022
What is SEO? Demystifying what SEO is, and what it has to do with you being found.
What is SEO? Demystifying what SEO is, ...
Hello there.  It's episode 2 of the Serenity Digital Podcast - Peace of Mind Digital Marketing, Explained. &n...
00:25:21
October 21, 2022
Hello. Who the heck is Serenity Digital?
Hello. Who the heck is Serenity Digital...
Everyone has a first.  Hopefully it's an experience that we all look back on fondly.  We're Serenity Dig...
00:06:37
October 12, 2022
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