digitalmarketing Tag

Understanding Facebook's Metaverse Facebook CEO Mark Zuckerberg recently announced at his Virtual and Augmented Reality Conference that he will be changing the company name to “Meta,” with a focus on developing something called the “Metaverse.” The concept is actually almost thirty years old. The term “metaverse” was first used by science fiction author Neal Stephenson in his novel “Snow Crash,” where he also coined the phrase “virtual reality.” In Stephenson’s book, the metaverse represents a 3D virtual space where individuals interact with...

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake.  There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...

Tips for running a successful business promotion Many small businesses might be apprehensive about offering goods or services at a discounted rate for fear of negative financial impact. When done correctly, however, running a promotion can be a great way to boost sales, drive new business, move inventory, or reward loyal customers. The key is to find the right time and the right kind of promotion. What Is Your Goal With the Promotion?First, you will need to decide the purpose of your...

When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

4 Digital marketing strategies to consider post-covid The COVID-19 pandemic has impacted virtually every industry on the planet, and digital marketing is no exception. Businesses have had to shift to a predominantly online presence, depending on platforms like Zoom and Google Teams to conduct operations. This heavy reliance on technology means a digital strategy is more important than ever. In a post-pandemic world, a few key steps can help you stay competitive. Go Completely Online If you haven’t already done so, move most...

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