optimization Tag

What is Website Architecture?The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO. In general, good site architecture means good...

7 Common SEO Myths You Should Stop Worrying About There are literally hundreds of blogs covering the topic of SEO, many of which specify what NOT to do. These are quite helpful, since no one wants to be penalized by Google and rank lower because of a simple SEO mistake.  There are a few topics that seem to come up again and again as steps to avoid when planning your SEO strategy. While many of them are true, there are a few...

SEO is an ever-changing field, with search engines like Google creating an average of 8 changes to its algorithm every single day. Strategies that were in place last year may now be ineffective or worse, actually hurt your SEO.  One example of how SEO can negatively affect your rankings is through over-optimization. This may sound unusual. Shouldn’t you want to use every method you can to boost your visibility?  Actually, the answer is ‘no.” Over-optimization can apply to many tactics, but let’s...

When it comes to marketing, the options can be daunting. There is no question that you need a dedicated marketing team to stay competitive in today's plugged-in world. But how do you choose which agency is right for you? To start, there are three main categories you will want to research when determining the type of marketer you would like to work with: Local vs Outsourced Marketing Some agencies hire team members that are local to their region, while others outsource...

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