What is Website Architecture?

The architecture of a website is exactly what it sounds like: how it is built. More specifically, it is the ordered structure of the information on your site. The main goal of site architecture is to build content and pages in such a way that it is easy for users to find what they are looking for. Looking for ways to improve your site architecture is an important step in SEO.

In general, good site architecture means good organization. Content is clearly labeled and arranged in a way that makes sense to the average user.